Decision Friction Model · Structural Diagnostics
Your SaaS email gets opened. It still doesn't convert.
The Decision Friction Model identifies where your email structure breaks down before the click, before the decision, and before the sale. It is built from 67 published SaaS email teardowns with an average score lift from 3.4 to 9.0.
DATASET 2026 · 67 published teardowns · Average score: 3.4 to 9.0
How the Decision Friction Review works
- Send your email. Paste or forward one SaaS email or lifecycle sequence.
- Run the 7-point structural scan. The email is scored against the Decision Friction Model.
- Identify the top 3 blockers. The highest-friction points are explained with specific evidence.
- Deliver the full rebuild. The email is rewritten using the structural principles from the review.
- Receive written reasoning. The review and rebuilt email are delivered within 5 hours.
The 7-point Decision Friction Model
- Subject Line — curiosity gap vs filing label
- Lead Construction — consequence before caveat
- Feature → Outcome — translated to reader consequence
- Visual Hierarchy — most important update leads
- Before/After Contrast — reader's transformation made concrete and measurable
- Social Proof — third-party voice above the fold
- CTA Language — ownership language vs guest language
Decision Friction Review — $149
One-time payment. No subscription. No discovery call.
- One SaaS email or lifecycle sequence
- Full 7-point structural diagnosis
- Decision Friction Score from 0 to 10
- Top 3 conversion blockers identified
- Fully rebuilt version of your email
- 20-minute written review with reasoning
- Delivery within 5 hours
Multi-Email Sequence Review — $499
$499 starting point. One-time payment. No subscription. No self-checkout. Custom scope — priced after a quick look at your sequence.
- Analysis of a complete email sequence, not just one email
- The same 7 structural checks applied to every email in the sequence
- Repeated patterns identified across the entire sequence, not only per email
- Full rebuild for every email in the sequence
- Delivery within 48 hours for the larger scope
Dataset validation
The Decision Friction Model has been applied to emails from Semrush, HeyGen, Optimizely, Revolut, Medallia, Wrike, Zoho, ElevenLabs, Cato Networks, Userpilot, and 57 others — across 67 published teardowns in the 2026 dataset.
Decision Friction Review FAQ
What is a Decision Friction Review?
It is a structural audit and full rebuild of one SaaS email. The review applies seven checks, identifies the three highest-friction points, and explains the reasoning behind the rebuild.
What does the $149 review include?
It includes one SaaS email or lifecycle sequence, a full seven-point structural diagnosis, a Decision Friction Score from 0 to 10, the top three conversion blockers, a fully rebuilt email, and a 20-minute written review with reasoning.
How fast is it delivered?
The written review and rebuilt email are delivered within 5 hours.
Do I need a discovery call?
No. No discovery call is required.
What are the seven structural checks?
They are the seven checkpoints of the Decision Friction Model: Subject Line, Lead Construction, Feature-to-Outcome Translation, Visual Hierarchy, Before/After Contrast, Social Proof Placement, and CTA Language Ownership.