Decision Friction Model · Structural Diagnostics
Your SaaS email gets opened. It still doesn't convert.
The Decision Friction Model identifies where your email structure breaks down before the click, before the decision, and before the sale. It is built from 59 published SaaS email teardowns with an average score lift from 3.4 to 9.0.
DATASET 2026 · 59 published teardowns · Average score: 3.4 to 9.0
How the Decision Friction Review works
- Send your email. Paste or forward one SaaS email or lifecycle sequence.
- Run the 7-point structural scan. The email is scored against the Decision Friction Model.
- Identify the top 3 blockers. The highest-friction points are explained with specific evidence.
- Deliver the full rebuild. The email is rewritten using the structural principles from the review.
- Receive written reasoning. The review and rebuilt email are delivered within 5 hours.
The 7-point Decision Friction Model
- Friction load at the first sentence
- Decision clarity of the primary CTA
- Cognitive cost of the value proposition
- Trust signal density and placement
- Scarcity and urgency integrity
- Sequence position logic
- Mobile rendering and visual hierarchy
Decision Friction Review — $149
One-time payment. No subscription. No discovery call.
- One SaaS email or lifecycle sequence
- Full 7-point structural diagnosis
- Decision Friction Score from 0 to 10
- Top 3 conversion blockers identified
- Fully rebuilt version of your email
- 20-minute written review with reasoning
- Delivery within 5 hours
Dataset validation
The Decision Friction Model has been applied to emails from Semrush, HeyGen, Optimizely, Revolut, Medallia, Wrike, Zoho, ElevenLabs, Cato Networks, Userpilot, and 49 others — across 59 published teardowns in the 2026 dataset.
Decision Friction Review FAQ
What is a Decision Friction Review?
It is a structural audit and full rebuild of one SaaS email. The review applies seven checks, identifies the three highest-friction points, and explains the reasoning behind the rebuild.
What does the $149 review include?
It includes one SaaS email or lifecycle sequence, a full seven-point structural diagnosis, a Decision Friction Score from 0 to 10, the top three conversion blockers, a fully rebuilt email, and a 20-minute written review with reasoning.
How fast is it delivered?
The written review and rebuilt email are delivered within 5 hours.
Do I need a discovery call?
No. No discovery call is required.
What are the seven structural checks?
They cover first-sentence friction, primary CTA clarity, value-proposition cognitive cost, trust signals, urgency integrity, sequence position logic, and mobile hierarchy.